The Rotunda at 150 New Street was built in the 1960's and opened in 1965 by James Roberts, designed to finish the curve of his Smallbrook Ringway It stands 265ft (81m) tall with 23 floors overlooking the Bull Ring shopping Centre. It is one of Birmingham's most prominent and original landmarks and has even survived a bombing in 1974. In 1993 it survived the threat of demolition as part of a proposed facelift of the Bull Ring markets. Today the Rotunda consists of offices, with Rotunda OneFive situated on the 15th floor. The Rotunda was Grade II listed by English Heritage in August 2000 and has official landmark status.

Symbol of a City
Birmingham Post 11/01/2002

It may not be the prettiest building in the world, but we love it.

The Rotunda was a child of the 60s and looks it. The design could probably only have come from that decade, when some truly monstrous architectural follies were created, and it has been vilified as well as celebrated in the years since.

The critics were wrong, however. Now a listed building, and officially named one of Britain�s most significant landmarks, the Rotunda has come to symbolise the spirit of Birmingham.

There can be few buildings in the country, which are more loved, and the design has gone from fashionable to unfashionable to simply being appreciated for what it is.

Given its importance to the people of Birmingham, the decision to give them a say in what should happen to it is spot on.

While any of the options suggested would no doubt prove a success, it might be considered a shame not to make the building available to the general public. Office blocks or housing would benefit the economy and character of the city centre. And there are good reasons for encouraging more people to live in the centre.

However a restaurant or leisure complex would give more people direct access to what is an important part of the city�s history and future.

A good seat at a window towards the top would provide an exciting view of the city to accompany dinner. As for making it a landmark, it will always be that whatever other function it serves. Whatever the final decision, the Rotunda will remain a symbol of Birmingham for many years to come.