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Advertisements and Ephemera from yesteryear

1968

These adverts were published on the 21st November, 1968 in the Birmingham Post

 

currys.jpg (21931 bytes)

Currys Ltd
Opening of their first Superstore at 5-11 Martineau Way, Union Street above Littlewoods.  The Littlewoods Building had a roof top car park (it may still be in use)? cars were taken up and down by two lifts in the entrance to service bay.

 

 

Currys Broad Street branch, closed when new superstore opened. The Broad Street branch near Five Ways was the only branch at that time that had not been modernised in the 1960's and remained open until the opening of the new superstore.
(photo by Mac Joseph)
 

 

colourtv.jpg (74737 bytes) G.E.C. 25" Colour TV 269 Guineas'
"Living Colour" for modern living.
Colour TV was just a year old in the UK. The only 625 lines colour transmissions at the time were on BBC2. BBC1 and ITV were black and white 405 lines for a few years to come.
Remember "Rowan and Martins Laugh In" with a very young Goldie Hawn
murphy.jpg (78797 bytes) Murphy 23" Black & White TV 82 Guineas'
"Mummy never told you there'd be tele's like this"
The first modern style to replace the usual slimline TV with thin legs. It was available in white, orange, green or grey. The only choice in size was 19" or 23"
 

 

ignis.jpg (82419 bytes) IGNIS 10 Cu Ft Fridge 
65
Guineas'.
"Big on space but still surprisingly little on price"
The first Italian import.
freezer.jpg (78343 bytes) Electrolux 9 cu ft. Home Freezer
�103/8s/7d
 

 

dishwasher.jpg (95903 bytes) Hoover Auto-Jet Dishwasher
89
Guineas' or on easy terms
cycles.jpg (58794 bytes) Raleigh RSW 14 and the Gresham Flyer �15/8s/11d
Another new style small wheel bike not in this advert was the Raleigh "Chopper" which became a cult bike for teenagers.
 

 

radio.jpg (51348 bytes) Philips Transistor Radio
45
Guineas'
"The world at your fingertips" Long, Medium, Short and VHF bands. Powered by a EverReady PP9 battery
ronson.jpg (73317 bytes) Ronson Hairdryers
 

 

tom.jpg (138665 bytes) When Tom Says 'Monday' he means it.
Who was Tom Gamble?
Senior Engineer at Currys was also well known for his Ham Radio as G3DBL and was the first manger of Norman H Field in Hurst Street. 
N.B.

If you don't remember pre decimalisation and the Guinea you need to know that
20 Shillings = �1
12d = 1 Shilling
240d = �1
1 Guinea = 21 Shillings or �1.05 in today's money
1 Shilling = 5p

The average weekly wage was about �18 a week and we did not need calculators to add up the money!

 

If you like old adverts and photographs of Birmingham in the fifties you will enjoy these books which are packed with hundreds of pictures and adverts.

Birmingham in the Sixties Vol 1

Alton Douglas

 

sixtiesv2_f.jpg (103752 bytes)
Birmingham in the Sixties Vol 2

Alton Douglas

 

 

This advert was published in Car Mechanics 1968 and sent in by George Lovegrove

halfords.jpg (125409 bytes)

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